Our Strategies

Owning Retail Stores

Direct end user penetration through three concept retail stores :
• Concept2 SIS (Shop in Shop) Target: SOGO, Debenhams
• CUTTING EDGE Located in hi-end lifestyle malls, its being
  position as an electronic boutique with premium brands and ‘hard to
  find’ products.
• Concept2 Specialty ‘open style’ store Located in the place of
  hi-traffic area (including malls), its main purpose is to boost the
  awarness of the product and the brand by allowing ‘try-out’ of the
  unit.

Advantage:

• Quick Market Penetrations
• Fast and authentic feedback
• Better control in gaining customer focus to understand the
  product
• Strategicly placed in the hi-end lifestyle mall support the
  brand positioning of the product we carry

Good Relationship with Modern (electronic) Channels
With the growing trend of customer preference to buy premium products in
modern (electronic) channel, good relationship with them is a must.

Close Relationship With Medias in Indonesia
Lifestyle magazine, IT Magazine, Gadget Magazine, Tabloid, Newspaper,
Electronics Online etc

Service Center and Training
Satisfying after sales service is a must to accompany products from
premium brands, hence owning a service centre in the capital city is a
foundation that we have. More features understood by customer, even
after purchase, is an investment for future purchases and recommendation
to others. Providing user training is an asset to the brand.