STRATEGY
Owning Retail Stores
Direct end user penetration through 3 concept retail stores:
1. Concept2 SIS (Shop in Shop) Located in the most prestigious department store |
2. CUTTING EDGE Located in hi-end lifestyle malls, its being positioned as an electronic boutique with premium brands and ‘hard to find’ products |
3. Concept2 Specialty ‘open style’ store Located in the place of hi-traffic area (including malls) with the main purpose was to boost the awareness of the product and the brand by allowing live experience of the unit |
ADVANTAGES:
- Quick Market Penetrations
- Fast and authentic feedback
- Better control in gaining customer focus to understand the product
- Strategic place in lifestyle mall support the brand positioning of the
product we carry
Close relationship with mass medias in Indonesia
Good Relationship with modern market Channel
With the growing trend of customer preference to buy premium
products in modern (electronic) channel, good relationship with them
is a must
Service Center and Training
Satisfying after sales service is a must to accompany products from
premium brands, hence owning a service centre in the capital city is
a foundation that we have